GOLD MASS – May Love Make Us (Music Video)

Written by | Featured, New Music

GOLD MASS is an Italian artist who writes indie electronic music. She has just finished recording her debut album Transitions, whose release is expected for the spring of 2019. Her work is arousing a strong interest, having attracted the attention of big international producers since its first steps. Among them, Howie B (Bjork, U2, Tricky), Marc Urselli (Lou Reed, Nick Cave, Mike Patton, John Zorn) and Paul Savage (Mogwai, Franz Ferdinand, Arab strap, King Creosote) with whom she actually entered the studio to work on the album. This frame gives the project an international flavor and makes GOLD MASS one of the most interesting debut artists of the new year. To date, three singles have been published, Happiness in a way, Our reality and May love make us. The lead single has been chosen by Spotify editors to appear in the playlist New Music Friday UK. The dark and minimal sounds of the album accompany the author’s intimate writing and emphasize the attitude to introspection and confession. Given the scope of the producer involved and the aura of mystery that surrounds the artist, it is easy to perceive the potential contained in this project, that is newborn and has all the aspects of a fairy tale.

May love make us unveils a tense and evocative atmosphere, nestled in a continuous circle of grief and relief. The song is a painful confession of a woman revealing her deepest thoughts about the toxic relationship she is experiencing. It’s a heartbreaking prayer which went unheard and it could not have been otherwise. A female story of the inexorable procession towards self empowerment and liberation. The video shows an endless repetition of explosions that rewind back, as the toxic circle of fights and reconciliations, till the last explosions which won’t rewind back anymore.

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Last modified: February 6, 2019